UOL NEWSLETTER
Product design
user research
responsive design
user testing
strategy
UOL is the world's largest portuguese speaking portal, with millions active readers daily. The challenge for launching a newsletter for such an important product was to achieve the proper experience for each segment of content.
The problem
UOL had "Giro UOL" for years, a newsletter with no segmentation, which made it difficult for the journalists and the advertising teams to direct content for specific audiences.
user research
Over 20 hours of interviews with journalists;
40+ hours in interviews with users/readers;
20+ hours in usability tests.
NEW Concept
flexibility was the key
Results
32 NEWSLETTERS SUCH AS:
BREAKING NEWS
TV CONTENT
ENTREPRENEURSHIP
AUTOMOBILISTIC
SPORTS
+OTHERS
